If you are a social media manager, chances are that you have developed a Facebook page for your business or for your organization. This is great as social media is an amazing outlet for sharing information and building a brand base. More and more consumers want to build a page and they want to get this following by any means possible. Therefore, if you have a business or organization and are not on social media, you are missing out on an amazing opportunity that can literally lead millions to your site. But, beyond Facebook, there are other opportunities to build a fan base and get your brand out there. Among them, is Twitter.
Twitter, through a series of tweets, retweets, and even automatic retweet can help you to build a younger following. While Facebook trends older in their users, Twitter is still a very lucrative younger crowd of individuals that primarily use the page. Therefore, if you are looking to expand your market into a younger crowd, then, it is vital that you use this platform. With so many different option for potentially viral posts and tweets, the benefits of this free site are second to none and can provide you with a great ROI.